{"id":4192,"date":"2025-04-25T02:29:34","date_gmt":"2025-04-25T02:29:34","guid":{"rendered":"https:\/\/slaterides.com\/?p=4192"},"modified":"2025-05-07T01:21:22","modified_gmt":"2025-05-07T01:21:22","slug":"the-slate-ev-would-be-a-better-peoples-car-if-it-had-a-gas-engine-but-its-still-cool","status":"publish","type":"post","link":"https:\/\/slaterides.com\/es\/the-slate-ev-would-be-a-better-peoples-car-if-it-had-a-gas-engine-but-its-still-cool\/","title":{"rendered":"The Slate EV Would Be A Better ‘People’s Car’ If It Had A Gas Engine (But It’s Still Cool)"},"content":{"rendered":"

A new company called Slate Auto<\/a> \u2014 backed by Amazon founder Jeff Bezos, among others \u2014 just rolled out its first vehicle, a modular truck\/SUV so basic it doesn\u2019t come with paint, heated seats, power windows, speakers, aluminum wheels, or even an infotainment screen. And yet, at around $27,000, it\u2019s not exactly cheap<\/em>. That\u2019s because it\u2019s fully electric, which in my opinion is the wrong powertrain choice for a high-volume \u201cpeople\u2019s car,\u201d at least right now. Here\u2019s why.<\/p>\n

I think going fully electric with a budget-minded vehicle just isn\u2019t the move right now if the goal is super-high volume.<\/p>\n

\n\"Vidframe<\/p>\n

\"Vidframe<\/div>\n

Slate showed me around its headquarters earlier this month, pointing out the fascinating new vehicle it had engineered \u2014 a \u201cback to basics\u201d machine missing many of the features most Americans generally expect in a modern car. The whole concept is refreshing given the heavy \u201ctrimflation<\/a>\u201d and elevated MSRPs of modern cars, and as Slate\u2019s rep showed me how spartan its truck was, I couldn\u2019t help but become more and more excited. I have for years believed that modern vehicles have become far too expensive and far too jam-packed with features that the layperson doesn\u2019t need to get to and from work.<\/p>\n

And yet, when the Slate rep told me the truck\u2019s price, I couldn\u2019t help but be disappointed.<\/p>\n

The Content Per Dollar Ratio Doesn\u2019t Seem Competitive (Depending On Rebate\/Tariffs)<\/h2>\n

Mid-20Ks. Roughly the price of a Subaru Crosstrek.<\/p>\n

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To be sure, EV incentives would bring the Slate\u2019s price down below $20,000, which is cheap for any new car, but given the precarious nature of the $7,500 new clean-vehicle incentive, it\u2019s possible this new Slate will cost consumers over $27 big ones when it launches in late 2026. And $27+ grand for a car with no paint, no infotainment system, and no radio is just not competitive at all.<\/em><\/p>\n

Have you seen how much car you get when you buy a $21,895 Chevy Trax or $21,885 Kia Soul? Here\u2019s the Slate\u2019s interior:<\/p>\n

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Image: Slate<\/figcaption><\/figure>\n

And here\u2019s the Trax\u2019s and Soul\u2019s:<\/p>\n

\"Trax
Image: Chevy<\/figcaption><\/figure>\n
\"Soul
Image: Kia<\/figcaption><\/figure>\n

Here\u2019s how the Slate comes from the factory, paintless and with only two doors:<\/p>\n

\"Blank
Image: Slate<\/figcaption><\/figure>\n

And here\u2019s the Trax and the Soul \u2014 colorful and door-rich:<\/p>\n

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\"Trax
Image: Chevy<\/figcaption><\/figure>\n
\"Soul
Image: Kia<\/figcaption><\/figure>\n

Right about now, you\u2019re probably looking at the pictures above thinking: \u201cOK, so those are dirt cheap cars that do have more creature comforts than the Slate, but even if I think the Soul is fun and the Trax is handsome, The Slate looks so much cooler!\u201d<\/p>\n

And I agree! But another SUV with plenty off-road-ish cool-factor is the Subaru Crosstrek, which starts at a reasonable $27,230 \u2014 right around what the Slate costs sans rebate. And not only does it have four doors, but it comes with standard all-wheel drive, while the Slate is rear-drive only. Plus, look at everything else it gets in the interior:<\/p>\n

\"Crosstrek
Image: Subaru<\/figcaption><\/figure>\n
\"Crosstrek
Image: Subaru<\/figcaption><\/figure>\n

We also have to talk about the other<\/em> small pickup truck built by an American company: The Ford Maverick. Though the 2024 model cost about the same as the Slate, the 2025 model is now up to $29,285 for the hybrid and $29,860 for the turbo four.<\/p>\n

That\u2019s a bit more change, though the Maverick is clearly at least five grand more car, with the turbo four-cylinder coming with an eight-speed automatic that will help Iget the truck to 60 mph in under 6.5 seconds compared to the Slate\u2019s 8 seconds (which is about the same as the 38 MPG hybrid Maverick\u2019s 0-60). But it\u2019s not the acceleration that matters, it\u2019s the standard four doors <\/em>(which is huge to U.S. consumers) and other standard content.<\/p>\n

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The Maverick looks fantastic, it\u2019s got power windows and an infotainment system, plus it\u2019s got double the towing capacity and a little more payload capacity than the Slate, and all still under 30 big-ones.<\/p>\n

\"2025
Image: Ford<\/figcaption><\/figure>\n
\"2025
Image: Ford<\/figcaption><\/figure>\n

So it\u2019s pretty clear that, especially if that EV rebate goes away and this slate costs $27,000 or something in between, the consumer is getting way, way less content per dollar when compared with other budget cars out there.<\/p>\n

That said, some of the cars mentioned above \u2014 the Trax, Soul and Maverick \u2014 are built in other countries, and given the threat of heavy tariffs on imported cars, it\u2019s possible that these vehicles could see a price hike that would make them pricer than the America-built Slate. The Crosstrek, though, is built in the U.S.<\/p>\n

But especially if the tariffs end up being just a threat, and deletion of the EV rebate becomes more than a threat, then reality is that, given all the cost cutting, the Slate won\u2019t really be a cheap car, it\u2019ll just be a cheap EV<\/em>. And whether someone at the bottom of the new-car market is willing to give up standard features and pay more money just to have an EV, I\u2019m not so sure, especially given the challenges associated with EV still to this day. Let\u2019s get into that.<\/p>\n

A 150-Mile-Range EV Isn\u2019t Really The Right \u2018People\u2019s Car\u2019 For America<\/h2>\n

When Slate set out to build this truck, the goal was to create a true People\u2019s Car \u2014 something budget-friendly for the masses. The vision was a \u201cback to basics, only the essentials truck, and the narrative did outline low-cost solutions for suspensions and minimal-size battery that gets 150 miles of range,\u201d said Eric Keipper, head of engineering at Slate.<\/p>\n

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He told me the goal was a \u201cMinimal size battery that allows us to optimize for the customer\u2019s commuting needs.\u201d As for a gasoline motor, he said that was \u201cnot a consideration,\u201d going on to say: \u201cLiterally the first drawing that I put on the whiteboard was how we package the battery.\u201d<\/p>\n

\u201cIf you\u2019re gonna bring a new car to market, it\u2019s gonna be a BEV,\u201d he told me, saying it\u2019s the right solution given where the industry is going and all the improvements in charging infrastructure.<\/p>\n

I respectfully disagree.<\/p>\n

\"Hero
Image: Slate<\/figcaption><\/figure>\n

I think there are a few problems with choosing an EV as a people\u2019s car in 2025. The first has to do with the political climate and the very possible removal of EV rebates, which will only amplify the cost issue: even a \u201ccheap\u201d EV is expensive when compared to a similarly equipped gas car (or even a hybrid, in some cases).<\/p>\n

Second, 150 miles isn\u2019t enough range.<\/p>\n

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I realize that most commutes are much shorter, but that simply does not matter to many consumers. Car purchases are not rational, and proof of that requires looking no further than the current crop of EVs on the road; think about how many people buy 300+ mile Teslas and Rivians and Hyundais \u2014 they\u2019re all probably spending over $10,000 extra and adding over 1,000 pounds of weight to their car just<\/em> to have some extra range they rarely need.<\/p>\n

Look at the prices of 2019-2021 BMW i3 Rexes versus BMW i3 BEVs \u2014 both of them offer about 150 miles of range, and most people with the range extender pretty much never use it (me included). And yet range extender-equipped i3s are far more valuable than otherwise equivalent fully electric i3s. People want a backup. Whether that\u2019s in the form of a gas generator or excess battery capacity, I truly think the average person \u2014 especially if they live in a cold climate, where 150 miles might actually be 120 \u2014 sees a 150-mile BEV as a second car, not an only car.<\/p>\n

And when we\u2019re talking about the bottom of the consumer market, the idea that budget-oriented folks are going to buy two cars, with the second helping fill in their brand new EV\u2019s practicality gaps, is a bit silly.<\/p>\n

\"Suv
Image: Slate<\/figcaption><\/figure>\n

Beyond that is the fact that many people shopping at the bottom of the market do not have a single-family home in which to charge their car. Apartment and condo-dwellers often have to park outside or in a poorly-equipped parking garage. For them, a 150-mile EV is problematic, as it likely means having to charge multiple times a week at a public charger.<\/p>\n

And that\u2019s its own issue: charging infrastructure and utility rates aren\u2019t ideal. I live in LA, California, where EV charging infrastructure is better than that of 99% of the United States. And yet, it can still be a big pain in the arse. Of course, Slate will use the NACS plug that presumably works with Tesla Superchargers, so finding a charger shouldn\u2019t be too bad, but the cost thing is still a concern.<\/p>\n

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Juice from public fast-chargers \u2014 which many people living in apartments would have to rely on \u2014 can often be more expensive than gasoline on a per-mile basis. I found that out when driving the Rivian R1S to Las Vegas<\/a>; at one charger, I paid 66 cents per kWh! But even at a more reasonable 40 cents per kWh, if this Slate manages a good 3.4 mi\/kWh on the freeway; that\u2019s $4 to go 34 miles. Given current gas prices in California, that\u2019d cost about the same as gasoline for a 41 MPG gas vehicle. You\u2019d spend less money filling up a new 56 MPG Prius<\/a>, which you can get in the upper $20K range (of course EVs are easier to maintain, but still).<\/p>\n

\"Screen
Image: Nissan<\/figcaption><\/figure>\n

It\u2019s worth pointing out that Nissan currently sells a 150-mile range car for about $29,000 \u2014 the Leaf S. While that\u2019s pricier than the Slate, and it\u2019s not a truck, it does have four doors and basic creature comforts. Nissan sells a modest 11,000-ish Leafs a year, and some of those are the 212-mile variant.<\/p>\n

This Seems Like A Hard Sell, But Then There Is The \u2018Cool Factor\u2019<\/h2>\n

Let\u2019s just imagine if Slate hadn\u2019t chosen an electric powertrain, but instead a gasoline one. In theory, it\u2019d be cheaper to make than the Ford Maverick or even the Chevy Trax or Kia Soul (obviously, these established companies have economies of scale, so it\u2019s not quite that simple). Imagine an $18,000 pickup truck\/SUV that looks as badass as the Slate? I\u2019d walk straight to the dealership, realize that Slate doesn\u2019t have dealerships and is selling straight-to-consumer, and order one online immediately.<\/p>\n

Toyota offers a truck that\u2019s not that different from the Slate in that it was built with extreme cost-saving in mind. It\u2019s called the Toyota Hilux Champ, and the base price for the gasoline, five-speed manual (optional six-speed auto) equipped truck is just over $13,000!:<\/p>\n

\"Screen
Image: Toyota<\/figcaption><\/figure>\n

Granted, this thing is built in Thailand is only comes \u201c70 percent finished,\u201d per Road & Track\u2019<\/a>s interview with Toyota, but still. Even at, say, 18 grand I\u2019d find that compelling and, importantly, usable.<\/p>\n

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Then there\u2019s the concept of extended-range EVs, EREVs \u2014 which, along with a regular hybrid, make most sense, even over a gas one like the Champ above. To me, an EREV Slate would make for a more compelling high-volume \u201cpeople\u2019s car\u201d than this BEV. You could cut the battery size from 52.7 kWh to 25 kWh, and offer an EV range of about 80 miles, which is plenty for commuters. And when those 80 miles run out, you can just run it on gasoline, making the vehicle palatable for far, far more users than a 150 mile BEV \u2014 and at about the same cost.<\/p>\n

In 2022, when Slate started this project, the regulatory environment was different than it is now. The sky seemed to be falling for gas cars, and there was very much a \u201cGo BEV or else<\/em>\u201d attitude in the air globally. I can sympathize with automakers on that; whereas in other nations like China, there has been a firm and united front on electrification, things in the western world are yo-yoing back and forth to no end. It\u2019s challenging, but in a way it means you have to design a vehicle that can weather uncertainty.<\/p>\n

And it seems to me that Slate is relying too heavily on the EV rebate sticking around and tariffs cranking up the prices of other cars in the segment. Because if it\u2019s between even a $3-5K pricier Ford Maverick \u2014 which comes with paint, an infotainment system, power windows, and a 120-year old company reputation \u2014 and a bare-bones, two-door Slate that can only go 150 miles on a charge, it\u2019s pretty obvious which one is the better \u201cpeople\u2019s car.\u201d<\/p>\n

\"4\"
Image: Slate<\/figcaption><\/figure>\n

I asked Slate about this. Specifically, I asked its team: \u201cIf the tax credit disappears, what about the new Slate do you think will make it more compelling than a similarly-priced gasoline car with significantly more features? (i.e. Ford Maverick).\u201d Here was their response:<\/p>\n

\n

If incentives go away, Slate will remain well-positioned in the U.S. with a strong proposition of value, safety, and customization. Slate\u2019s commitment to American manufacturing is foundational to our business, and we are on track to a 2026 start of production, thanks to our highly experienced team and top industry partners.<\/p>\n<\/blockquote>\n

The \u201ccustomization\u201d bit is one that I\u2019m going to end on here, because even if a bargain EV doesn\u2019t really make sense as a volume \u201cpeople\u2019s car\u201d on paper, you can\u2019t ignore the cool-factor.<\/p>\n

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And while I do think the Slate\u2019s design is a little Ford Bronco Sport-ish, it is\u00a0<\/em>cool, and the fact that you can add features later instead of having to tick the King Ranch\/Longhorn\/LX box at initial purchase is extra cool.\u00a0<\/em><\/p>\n

I don\u2019t think the Slate, as currently configured and priced, is going to become the next Volkswagen Beetle or Ford Model T, but I do think its DIY strategy for adding features, its cool interchangeable roofs that let you change body styles, its overall rugged and boxy shape, and its simplicity are deeply compelling and charming, and it will be those intangibles that could bring Slate to more roadways than pure logic might lead you to think.<\/p>\n

I don\u2019t know that people looking for a cheap car as their only form of transportation are going to be the ones behind the wheel, but especially if the rebate sticks around, folks like me who have another car and space at home to charge might not be able to resist a cool, brand new, two-door, fuel-saving commuter-pickup for $19 grand, even if you could get a used 300+ mile Hyundai Ioniq 5 for the same price.<\/p>\n

UPDATE<\/strong>: I suspected this might upset EV diehards, so I\u2019ll just note: I\u2019m not saying the Slate isn\u2019t a badass vehicle (I say the opposite), nor am I saying it\u2019s not going to sell in significant volumes. I\u2019m saying that \u2014 in part because of its powertrain and two door design \u2014 it faces significant challenges if it wants to become a true people\u2019s car (like a Corolla or old Beetle). This is hardly a hot take for 2025, though battery developments could totally change the calculus. Also, I could be entirely wrong. Also, note that most outlets are reporting that the Slate is expected to cost over $27,000, so that has been adjusted accordingly.<\/em><\/p>\n

UPDATE 2<\/strong>: It\u2019s also worth noting that, no, I\u2019m not suggesting that developing a new ICE from scratch would be the move, here. In fact, that\u2019d be prohibitively expensive for a startup. Also, some have mentioned that, though the federal tax credit may go away, states might offer a tax credit of their own. I think that\u2019s great, especially since that tax credit should also apply to EREVs, which are currently more palatable to the masses than BEVs. Another thing that\u2019s fairly straightforward is the reality that \u201celectric\u201d is a buzzword that\u2019s pretty much necessary to get startup funding. Lucid, Rivian, Canoo, Slate, etc. \u2014 lots of companies that have received investment because electric is the hot newness, even if they\u2019ve all struggled to make a profit.<\/p>\n

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This post<\/a> was originally published on this site<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A new company called Slate Auto \u2014 backed by Amazon founder Jeff Bezos, among others \u2014 just rolled out its first vehicle, a modular truck\/SUV so basic it doesn\u2019t come with paint, heated seats, power windows, speakers, aluminum wheels, or even an infotainment screen. And yet, at around $27,000, it\u2019s not exactly cheap. That\u2019s because [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":4194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowvYiiDA:productID":"","_gspb_post_css":"","footnotes":"","_sr_story_type":"","_sr_verification_state":"","_sr_primary_source_url":"","_sr_additional_sources":"","_sr_last_verified_date":"","_sr_key_takeaway":"","_sr_content_lane":"","_sr_rights_record_id":"","_sr_rights_status":"","_sr_required_credit":"","_sr_commercial_relationship":"","_sr_disclosure_text":"","_sr_originality_promise":"","_sr_editorial_qa":"","_sr_owner_decision":"","_sr_next_review_date":""},"categories":[26],"tags":[],"sr_verification":[],"sr_journey_stage":[],"class_list":["post-4192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"yoast_head":"\nThe Slate EV Would Be A Better 'People's Car' If It Had A Gas Engine (But It's Still Cool) - slaterides.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theautopian.com\/the-slate-ev-would-be-a-better-peoples-car-if-it-had-a-gas-engine\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Slate EV Would Be A Better 'People's Car' If It Had A Gas Engine (But It's Still Cool) - slaterides.com\" \/>\n<meta property=\"og:description\" content=\"A new company called Slate Auto \u2014 backed by Amazon founder Jeff Bezos, among others \u2014 just rolled out its first vehicle, a modular truck\/SUV so basic it doesn\u2019t come with paint, heated seats, power windows, speakers, aluminum wheels, or even an infotainment screen. And yet, at around $27,000, it\u2019s not exactly cheap. 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