{"id":4130,"date":"2025-04-25T10:00:42","date_gmt":"2025-04-25T10:00:42","guid":{"rendered":"https:\/\/slaterides.com\/?p=4130"},"modified":"2025-05-07T01:20:52","modified_gmt":"2025-05-07T01:20:52","slug":"i-just-came-back-from-the-slate-reveal-and-im-totally-buying-into-their-bullshit","status":"publish","type":"post","link":"https:\/\/slaterides.com\/es\/i-just-came-back-from-the-slate-reveal-and-im-totally-buying-into-their-bullshit\/","title":{"rendered":"I Just Came Back From The Slate Reveal And I&#8217;m Totally Buying Into Their Bullshit"},"content":{"rendered":"<p>I\u2019ll be honest with you: I\u2019m exhausted. I got on a plane early this morning, ended up in LA, and then almost immediately went to the Slate launch event. So maybe keep that in mind as I relay my somewhat stream-of-consciousness thoughts and reactions about this truck and what it is and what it means and how it fits into the greater automotive world. Remember, this company spent lots of (presumably) Jeff Bezos\u2019 money (I heard to afford the crash testing he had to hock his saxophone) to put on a big show, and the whole point of that show was to convince me and several hundred of my close auto journalist and social-media influencer friends that what Slate is doing is something remarkable. And, dammit, I think they may have actually convinced me.<\/p>\n<p>Normally, I do so much eye-rolling at these product launches I have to fill eyedroppers full of WD-40. But that\u2019s because most product launches are about crossovers or SUVs or trucks that are described with words like \u201cdynamic\u201d and \u201cpremium\u201d and \u201ctech\u201d and are comfortable, expensive family-haulers that somehow have more horsepower than a glue factory and can go from a Target parking spot to 60 in under five seconds. They\u2019re cars with massive acres of touchscreens, through which you have to do absolutely <em>everything.\u00a0<\/em>Even opening the glove box or adjusting the airflow.<\/p>\n<div class=\"code-block code-block-2\">\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41981 size-large\" src=\"https:\/\/images-stag.jazelc.com\/uploads\/theautopian-m2en\/vidframe_min_top1.png\" alt=\"Vidframe Min Top\" width=\"800\" height=\"26\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41980 size-large\" src=\"https:\/\/images-stag.jazelc.com\/uploads\/theautopian-m2en\/vidframe_min_bottom1.png\" alt=\"Vidframe Min Bottom\" width=\"800\" height=\"26\" \/><\/div>\n<p>They\u2019re expensive and sophisticated machines and I am absolutely sick of them, all of them, all of their pompous modernity and refinement and seriousness and complexity. They\u2019re exhausting.<\/p>\n<blockquote data-service=\"instagram\" data-category=\"marketing\" data-placeholder-image=\"\/content\/plugins\/complianz-gdpr-premium\/assets\/images\/placeholders\/instagram-minimal.jpg\" class=\"cmplz-placeholder-element instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DI4IAe5pDNe\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p>But the Slate isn\u2019t like that. And, even better, that seems to be the whole point of these vehicles, right from the get-go. The event started with the CEO of Slate (which, we were assured, was never an anagram of Tesla), Chris Barman, reminding everyone how much the average car payment is in America ($742\/month), and then she noted that based on income, that average really should be more like $400. But cars are expensive right now. And no one seems to care; they just keep adding more tech and more features and the prices keep going up and up, but is the experience of having a car really getting better?<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198288\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5211-Large.jpeg\" alt=\"Img 5211 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<p>Slate doesn\u2019t seem to think so, and they seem to have created a car \u2013 or, I guess, truck \u2013 that honestly does seem to be the opposite of what everyone else is doing. They genuinely appear to have made something deliberately simple and stripped down, everything unnecessary removed, but also with plenty of provisions to add features in a modular way, at your leisure, and that includes adding body components to transfer the single-cab pickup into an open jeep-like car or two variants of SUVs, called, in a very Volkswagen Type 3 way, the Squareback and Fastback.<\/p>\n<p>We\u2019ve gone into the details about <a href=\"https:\/\/www.theautopian.com\/jeff-bezos-sub-20k-slate-ev-is-a-bare-bones-truck-with-crank-windows-and-no-paint-here-are-the-details\/\" target=\"_blank\" rel=\"noopener\">the Slate in other posts<\/a>, so I won\u2019t re-hash all that, but I will give you some of my visceral gut impressions I had while encountering these (prototype still, not even quite pre-production) trucks in person:<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198302\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5225-Large.jpeg\" alt=\"Img 5225 Large\" width=\"1280\" height=\"960\" \/><\/h2>\n<h2>The Size<\/h2>\n<p>The size is just perfect, I think. It feels roughly old Ford Ranger-sized. These could make fantastic replacements for all the ancient Toyota and Nissan small pickups that are still being used as gardener\u2019s trucks in the LA neighborhoods like the Hollywood Hills or Silverlake, where a big F-150 is just too cumbersome to wind those roads.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198372\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5299-Large.jpeg\" alt=\"Img 5299 Large\" width=\"960\" height=\"1280\" \/><\/h2>\n<h2>The Exposed Fasteners<\/h2>\n<p>Hell yes. I\u2019ve been\u00a0<em>craving\u00a0<\/em>a modern car not ashamed of the fact that it\u2019s held together with actual fasteners instead of magic and adhesives and silly little modesty plugs. Nearly every panel had visible, accessible fasteners, which should mean that repair and replacement of parts will be vastly easier than on most cars. Which means repairing accident damage should be cheaper, too, which is extremely important.<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198386\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5314-Large.jpeg\" alt=\"Img 5314 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<h2>Those Crank Windows<\/h2>\n<p>I suppose if the Slate has a symbol, it\u2019s this. Just having a manual window in a car now is like an act of defiance, and I\u2019m here for it. This crank spits in the face of the very concept of \u201cpremium,\u201d which has been destroying the soul of the automobile for decades. Not everything needs to be powered. It\u2019s not hard to roll down a window; in fact, I think it\u2019s good for one\u2019s character, and it works if the car is on or off, has no wiring or motors, and if someone gets a finger chopped off in one, it was intentional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198389\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5317-Large.jpeg\" alt=\"Img 5317 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<h2>The Absence Of A Touchscreen<\/h2>\n<p>Outside of a rash in my groin, I can\u2019t remember the last time I was so excited by the absence of something. There\u2019s no big center-stack infotainment screen here, just a mount for your phone with USB power, because your phone has all the crap you want on a center-stack screen already: your music, your maps, your messages, your whatever.<\/p>\n<p>All of the time and engineering that goes into carmaker-designed operating systems for these touchscreens must represent one of the greatest ratios of effort to not-give-a-shittery in the history of mankind. I aggressively and deliriously <em>do not care\u00a0<\/em>about\u00a0<em>any\u00a0<\/em>carmaker\u2019s UX for these screens, because they all sort of suck and there\u2019s almost nothing that they do that I wouldn\u2019t just rather do on my phone.<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p>And, if there\u2019s no screen, then there\u2019s no way to put HVAC controls or glove box releases or other bullshit in some menu on the screen. And that\u2019s a good thing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198393\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5321-Large.jpeg\" alt=\"Img 5321 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<p>The backup camera shows its feed on the small instrument cluster LCD screen, and that\u2019s just fine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198395\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5323-Large.jpeg\" alt=\"Img 5323 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<p>Both the center and passenger side dash panels open up for storage or to house speakers. It\u2019s great.<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198378\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5306-Large.jpeg\" alt=\"Img 5306 Large\" width=\"1280\" height=\"960\" \/><\/h2>\n<h2>The Taillights And Other Lighting<\/h2>\n<p>They\u2019re pretty good! The side markers seem to be pleasingly from some catalog, and I kind of wish the taillights were just some parts-bin something, but as they are, they\u2019re not bad, being roughly shaped like <a href=\"https:\/\/www.theautopian.com\/todays-taillights-the-workhorses-the-ford-and-chevy-truck-taillights-of-the-1970s-and-1980s\/\" target=\"_blank\" rel=\"noopener\">old Ford Econoline\/Bronco taillights<\/a>. Some of them appeared to have a little fresnel lens inside them, like a miniature lighthouse:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198344\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5270-Large.jpeg\" alt=\"Img 5270 Large\" width=\"960\" height=\"1280\" \/><\/p>\n<p>Up front, the round lights give a nice, friendly look to the car\u2019s face, though I think they could have gone even more basic and used sealed beams, but oh well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198360\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5286-Large.jpeg\" alt=\"Img 5286 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p>Also cool is the fact that you can change the whole look of the indicator lights by just swapping that gridded cover with one with other designs. Just four screws! That center grille panel can be changed out as well, along with a bunch of other parts:<\/p>\n<blockquote data-service=\"instagram\" data-category=\"marketing\" data-placeholder-image=\"\/content\/plugins\/complianz-gdpr-premium\/assets\/images\/placeholders\/instagram-minimal.jpg\" class=\"cmplz-placeholder-element instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DI2uEoqpS3S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198340\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5266-Large.jpeg\" alt=\"Img 5266 Large\" width=\"1280\" height=\"960\" \/><\/h2>\n<h2>The Door Handles<\/h2>\n<p>These things are dead ringers for old AMC handles, as used on the Pacer, Hornet, Gremlin, and so on.<\/p>\n<h2>What About People Who Live In Apartments?<\/h2>\n<p>This is going to be one of the cheapest cars on the market \u2013with the EV incentives\u2013 certainly the cheapest electric car. This means this should be popular among people without so much money to throw around, which often means people who don\u2019t yet own their own homes. Many of these people may live in apartments. Where are they supposed to charge these? Home charging is a huge benefit for EVs, and without it, the EV use case gets more tenuous. This needs some sort of solution.<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198376\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5304-Large.jpeg\" alt=\"Img 5304 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<h2>Can This Become A Classless Vehicle?<\/h2>\n<p>Let me start by saying \u201cclassless\u201d is good here. You know how certain iconic people\u2019s cars managed to take on a certain kind of classless appeal, where they could be owned by a broke student or a bigshot celebrity? Think <a href=\"https:\/\/images-stag.jazelc.com\/uploads\/theautopian-m2en\/paulnewman1.jpg\">Paul Newman and his VW Beetle<\/a> or <a href=\"https:\/\/www.hagerty.co.uk\/wp-content\/uploads\/2023\/01\/Peter-Sellers-Britt-Ekland-Radford-Mini-752x1024.jpg\">Peter Sellers and his Mini<\/a>. Well, I think the Slate has a chance to become something like that, if they play their cards right.<\/p>\n<p>Is a Rivian cooler than a Slate? An F-150 Lightning? A Cybertruck? I don\u2019t really think so. I have a feeling these minimalist machines may have their own humble cachet.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198384\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5312-Large.jpeg\" alt=\"Img 5312 Large\" width=\"1280\" height=\"960\" \/>The Cargo Area And Usefulness<\/h2>\n<p>In pickup mode, these have a five-foot bed, enough for big sheets of plywood:<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198304\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5228-Large.jpeg\" alt=\"Img 5228 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<p>Even with the rear seat in place, there\u2019s still a good amount of cargo area:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-198354\" src=\"https:\/\/slaterides.com\/wp-content\/uploads\/2025\/04\/IMG_5280-Large.jpeg\" alt=\"Img 5280 Large\" width=\"1280\" height=\"960\" \/><\/p>\n<p>Plus, it has what seems to be a pretty usable frunk, which is great, because you often want some kind of secure, enclosed storage.<\/p>\n<h2>Okay, I Gotta Get Some Sleep<\/h2>\n<p>There will be much more to say about the Slate, I\u2019m sure. It may not be as cheap as I\u2019d like, and I\u2019m not totally convinced a battery-electric vehicle only was the way to go here, but I\u2019m definitely excited by the underlying ideas of this truck, and I think the industry has needed something like this for a long, long time.<\/p>\n<div class=\"code-block code-block-1\">\n<p><span>ADVERTISEMENT<\/span><\/p>\n<\/div><p>This <a target='_blank' rel=\"nofollow\" href=\"https:\/\/www.theautopian.com\/i-just-came-back-from-the-slate-reveal-and-im-totally-buying-into-their-bullshit\/\">post<\/a> was originally published on <a target='_blank' rel=\"nofollow\" href=\"https:\/\/rss.app\/rss-feed?keyword=google%20slate%20auto&amp;region=US&amp;lang=en\">this site<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019ll be honest with you: I\u2019m exhausted. I got on a plane early this morning, ended up in LA, and then almost immediately went to the Slate launch event. So maybe keep that in mind as I relay my somewhat stream-of-consciousness thoughts and reactions about this truck and what it is and what it means [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":4132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowvYiiDA:productID":"","_gspb_post_css":"","footnotes":"","_sr_story_type":"","_sr_verification_state":"","_sr_primary_source_url":"","_sr_additional_sources":"","_sr_last_verified_date":"","_sr_key_takeaway":"","_sr_content_lane":"","_sr_rights_record_id":"","_sr_rights_status":"","_sr_required_credit":"","_sr_commercial_relationship":"","_sr_disclosure_text":"","_sr_originality_promise":"","_sr_editorial_qa":"","_sr_owner_decision":"","_sr_next_review_date":""},"categories":[26],"tags":[],"sr_verification":[],"sr_journey_stage":[],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Just Came Back From The Slate Reveal And I&#039;m Totally Buying Into Their Bullshit - slaterides.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theautopian.com\/i-just-came-back-from-the-slate-reveal-and-im-totally-buying-into-their-bullshit\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Just Came Back From The Slate Reveal And I&#039;m Totally Buying Into Their Bullshit - slaterides.com\" \/>\n<meta property=\"og:description\" content=\"I\u2019ll be honest with you: I\u2019m exhausted. I got on a plane early this morning, ended up in LA, and then almost immediately went to the Slate launch event. 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